Grow Your Business Confidently with PayPerClickIQ
We all check our emails regularly, don't we? So it's an integral part of Google and an ideal place to communicate with customers. Unlike traditional email marketing, now you can introduce an innovative way of advertising to a massive public — an email-like ad format that can tempt your recipients to open it each time they receive one.
Benefits of Gmail Advertising:
You can place your product/service in front of potential customers who aren't necessarily looking for it, which is not something like a paid search. It works exceptionally well for businesses proposing free trials or allowing consumers to express an interest in your firm without engaging too much then and there. Gmail ads can be targeted by keywords, location, gender, age, interests, people's purchase history, job titles, and more such exciting parameters. You can manage your email list to influence existing customers. You can also exclude people from your existing list so that your email ads can only be displayed to the new customers.
Types of Gmail Advertising
It can either be viewed as an image gallery or a list format. You can also craft a headline, teaser text, and image.
Fully Expanded Ads:
It is shown when an email recipient clicks on a teaser ad. It's the section where you can display your brand creatives, videos, call to action button, data capture – whatever your campaign needs.